Global Customer Data Platform (CDP) Market : An Emerging Hint of Opportunity due to COVID-19 | Oracle, SAP, Adobe, Salesforce, Microsoft, SAS, Nice

The global Customer Data Platform (CDP) market size is expected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period.

Latest added Customer Data Platform (CDP) Market research study by MarketDigits offers detailed product outlook and elaborates market review till 2026. The market Study is segmented by key regions that is accelerating the marketization. At present, the market is sharping its presence and some of the key players in the study are Oracle, SAP, Adobe, Salesforce, Microsoft, SAS, Teradata, Dun & Bradstreet. The study is a perfect mix of qualitative and quantitative Market data collected and validated majorly through primary data and secondary sources.

This report studies the Customer Data Platform (CDP) Market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the Customer Data Platform (CDP) Market by companies, region, type and end-use industry.

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Scroll down 100s of data Tables, charts and graphs spread through Pages and in-depth Table of Content on “Customer Data Platform (CDP) Market, By Solutions (Software,Services), Organization Size (Large Enterprises, Small and Medium-Sized Enterprises), Industry Vertical, Application and Geography – Global Forecast To 2026”. Early buyers will get 10% customization on study.

To Avail deep insights of Customer Data Platform (CDP) Market Size, competition landscape is provided i.e. Revenue Analysis (M $US) by Company (2018-2020), Segment Revenue Market Share (%) by Players (2018-2020) and further a qualitative analysis is made towards market concentration rate, product/service differences, new entrants and the technological trends in future.

Unlock new opportunities in Customer Data Platform (CDP) Market; the latest release from MarketDigits highlights the key market trends significant to the growth prospects, Let us know if any specific players or list of players needs to consider to gain better insights.

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The global Customer Data Platform (CDP) market size is expected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period. The major growth factors of the CDP industry include the increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence, proliferation of customer channels, automated smart machines to drive consumer experience, and increasing investments and fundings in CDP startups is further expected to offer opportunities for the increased adoption of Customer Data Platform Market.

Cloud deployment mode to grow at a rapid pace during the forecast period

Most vendors in the Customer Data Platform Market offer cloud-based CDP solutions to maximize profits and automate the equipment maintenance process, effectively. The adoption of cloud-based CDP solutions is expected to grow, owing to benefits, such as easy maintenance of generated data, cost-effectiveness, agility, flexibility, scalability, and effective management of these solutions. Companies prefer to adopt cloud-based CDP solutions, as these support their regional, cross-regional, or cross-country data recovery strategies. This enables them to ensure resiliency in case of a disaster.

North America to hold the largest market size during the forecast period

North America is expected to hold the largest size in the global Customer Data Platform Market, while Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. North America is the most significant revenue contributor to the global CDP market. The region is witnessing significant developments in the CDP industry. In North America, the high growth rate can be attributed to the increasing use of the big data technology, growing amount of data across verticals, and rising investments by companies in data analytics. Organizations especially in the US have started using CDP solutions to generate insightful information from structured and unstructured data and stay competitive in the market. Increasing generation of data, such as clickstream data, server logs, subscriber data, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP) are triggering vendors to launch a number of CDPs and services to cater to various needs of the organizations and their customers.

Key Customer Data Platform Market Players

Major vendors in the global CDP market include Oracle (US), SAP (Germany), Adobe (US), Salesforce (US), Microsoft (US), SAS (US), Teradata (US), Nice (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (UK), CaliberMind (US), Celebrus (UK), Tealium (US), AgilOne (US), BlueConic (US), Lytics (US), IgnitionOne (US) and Amperity (US). These vendors have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the global CDP market.

Adobe (US) is one of the leading digital media software service providers. The company was founded in 1982 and is headquartered in California, US. It offers various products and services that are utilized by professionals, marketers, knowledge workers, students, application developers, and enterprises. These products and services help enterprises manage, deliver, measure, and optimize business operations. The company also offers license products through its websites and application stores. It provides its products through the Software-as-a-Service (SaaS) model, managed service model, and pay-per-use model. Adobe operates through three business segments: digital media, digital experience, and publishing. It provides Adobe Experience Platform for its clients. The platform enables customers to generate better customer insights.

By component, the CDP market is divided into the following segments:

  • Component
    • Platform
    • Services
  • Services
    • Consulting Services
    • Support and Maintenance

By deployment mode, the Customer Data Platform Market is divided into the following segments:

  • On-premises
  • Cloud

By organization size, the CDP market is divided into the following segments:

  • Large Enterprises
  • Small and Medium-Sized Enterprises (SMEs)

By Application, the CDP market is divided into the following segments:

  • Personalized Recommendations
  • Predictive Analytics
  • Marketing Data Segmentation
  • Customer Retention and Engagement
  • Security Management
  • Others (Data Enrichment and Data Monetization)

By industry vertical, the CDP market is divided into the following segments:

  • Banking, Financial Services and Insurance (BFSI)
  • Retail and eCommerce
  • Media and Entertainment
  • Travel and Hospitality
  • Telecom and Information Technology (IT)
  • Healthcare
  • Others (Automobile, Government and Education)

By industry vertical, the Customer Data Platform Market is divided into the following segments:

  • Open Access
  • Real-time Analytics
  • Audience Management
  • Identity Management

All viewpoints in the report are based on iterative validation by engaging influencer, experts of the market, whose opinions supersede all other research methodologies. Both primary and secondary approach are used and detailed product portfolio / service offering were analysed and have been presented in a separate chapter of competitive landscape along with company profile.

Detailed Insights on Market Concentration Rate:
CR4, CR8 and HHI Index Analysis of Overall Market
Comparative Market Share Analysis (Y-o-Y)
Major Companies
Emerging Players – Heat Map Analysis

MarketDigits MR also offers Custom Research services providing focused, comprehensive and tailored research according to clientele objectives. Thanks for reading this article; you can also get individual chapter wise section or region wise report like North America, Europe or Asia.

Table of Contents
1 Market Overview
1.1 Global Customer Data Platform (CDP) Introduction
1.2 Market Analysis by Type
1.3 Market Analysis by Applications
1.4 Market Analysis by Regions
1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force

2 Manufacturers Profiles
2.1.1 Business Overview
2.1.2 Customer Data Platform (CDP) Type and Applications
2.1.3 Customer Data Platform (CDP) Sales, Price, Revenue, Gross Margin and Market Share (2021-2027)

3 Global Customer Data Platform (CDP) Market Competition, by Manufacturer
4 Global Customer Data Platform (CDP) Market Analysis by Regions
5 Region 1, Type, Application and Manufacturers
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10 Global Customer Data Platform (CDP) Market Segment by Type
11 Customer Data Platform (CDP) Market Segment by Application
12 Customer Data Platform (CDP) Market Forecast (2021-2027)
13 Sales Channel, Distributors, Traders and Dealers
14 Research Findings and Conclusion
15 Appendix
….Continued

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